As part of Leather UK’s educational remit, we address misinformation and falsehoods about leather.
It’s important that we stay abreast of what consumers feel about the issues that matter to our industry. Attitudes and habits are changing at pace. We can’t rely on what we think we know about people and how they view leather. We have to go out and ask them, so that we stay informed and remain relevant.
Our newly launched research report carries the results of what we discovered when we surveyed 2,000 UK adults. We wanted to understand consumer knowledge around leather and its origins as a by-product of the food industry. The lack of knowledge we unearthed surprised us.
Read the full report here.