Earlier this year we revealed the first in our trio of our short animations aimed at a primarily Gen Z audience; "Where does leather come from?"
We find that when talking about leather, there are so many myths, misunderstandings and manifold untruths, it's best to make the message about leather as simple as can be. We are working with the ICLT and Leather Naturally on the second and third animations, with support provided by The Leathersellers' Company.
Both animations will be under a minute long and in the same style and tone, and will focus on leather and the environment and leather and the use of chemicals in production. These animations will be revealed at the World Leather Congress in New York this July, and broadcast on social media shortly after that.
